How a Real Estate Video Helps Sell Your Property
A real estate video will boost your commercial or residential properties’ visibility and increases customer interest. Marketing or informational videos also distinguish yourself from your competition. According to the National Association of Realtors, “video is a fantastic tool for selling homes and connecting with leads… however, only a handful of agents use video to market their business.”
A short listing video is designed to sell the property. The property is shown by a walk through that highlights the various amenities and visually appealing spaces.
The most basic real estate video is a photo slideshow that features a walk through highlighting the property. This video can either be photos, video or a combination of the two. Descriptive text about the property is added to the timeline along with music and the agent’s contact information.
A step up from the basic listing is a video that features a real estate agent or a narrator that takes the viewer on a tour of the property. The real estate agent, a voiceover or a combination of the two gives a guided tour. The voiceover can be done either by the agent or a professional voice over talent. Before recording, a script or a bullet point outline about the property is prepared. Descriptive text highlights specific selling points or point out details. The video may also include information about the community. Finally, background music is added to set the tone. Listing videos are an effective and inexpensive way to sell your property.
You’ve probably heard the expression, “Don’t sell the steak, sell the sizzle.” A more elaborate and compelling real estate video can be created by featuring the property as it would be to a prospective owner, “the sizzle.” This type of video helps viewer get a better sense for the experience of living in the space. The process starts by evaluating the target market, i.e. demographics and psychographic of a potential owner. A concept and script is then developed based on this evaluation. Finally the important areas are staged and talent is casted to tell the story of the property. The goal is to convey the desired personality and impression of the property. Because the cost of this type of video is higher it is primarily used to sell high end properties.
Marketing videos are a great sales tool because they distinguish you from your competition, especially in a large market. Marketing videos may include testimonials about the agent or company. A video gives you the opportunity to connect with your audience and reveal your personality. The goal is to identify your unique selling proposition and brand yourself around those features and benefits.
Informative or “How-to” Videos
Those looking to buy or sell also need information about the steps involved in the process. Gathering information about the buying and selling process is often the first step. By providing this information, you viewed as an expert in your field. It’s good way to generate clients for buying and selling your listed properties.
Cameras mounted on a jib arm, slider, drone or gimbal increase the production value. These devices allow smooth movement of the camera and create spectacular visual effects that give the video a higher degree of professionalism. Camera movement can make your shots more interesting and rich, plus they help communicate your story/theme/tone to your viewer.
Hosting the Video
Once the video is created, many people wonder how it will play on their website. The easiest way is to upload the video to YouTube and embed code on your website. If you don’t have a YouTube channel we can create one for you or we can host the video on our website. Videos on YouTube are instantly optimized for playback on any device and are sharable too.
Set your property apart from the competition with a professional real estate video that boldly showcases your property, highlights building features and surrounding local amenities. Marketing and informational video are a good way to distinguish yourself from your competition. The US Bureau of Labor Statistics would say 1 in 9 are in sales. The more informed would say they we are all in sales. We all try to educate, persuade or get people to do things. Real Estate videos are just another tool that Mediapolis provides to help people solve problems, i.e. sell things. “Because nothing happens until someone sells something.”