Mediapolis provides teleprompter services for people that need to talk directly to the camera, but need help with visual cues. With a teleprompter, the person speaking looks directly at the camera and visually sees scrolling text of a script or speech. This makes it ideal for instructional videos and executive presentations. The speaker saves time because there is no memorization. Umms and ahhs are eliminated because the speaker is reading the text. A teleprompter enhances the production value by helping your on-camera talent look natural and professional because they feel confident and comfortable, especially when the talent isn’t the subject matter expert. The personal connection with the viewer is achieved… just what you want for a professional presentation.
The less familiar your presenter is with the script, the more you force the teleprompter to jeopardize a natural delivery. The intended use of a teleprompter is to prompt, but if your presenter fails to properly rehearse then the natural delivery and connection with your audience is lost.
Using cue cards is similar to using a teleprompter. The difference is that cue cards are held up next to the camera. Cue cards cause the smallest shift in eye-line that can be quite noticeable to the viewer. A teleprompter allows the person to look directly into the lens of the camera. The teleprompter operator scrolls the text up the screen at the same pace of the speaker. For a more convincing presentation, use a teleprompter.
Our teleprompter has a 15″ LCD screen with beam splitter glass that will fit any size camera. The beam splitter glass allows the camera to see the subject, yet is reflective enough so words can be seen on the glass. Our system is available for half day or full day rentals with an operator. The system includes the teleprompter, software and a laptop computer.
There are two ways to conduct an interview, on axis or off axis. Off axis interviews are when the subject looks at the interviewer, who is most often sitting very close to the camera. An on axis interview is when the subject looks directly at the camera.
Most videos use the off axis technique for interviews. Looking off camera does communicate some level of emotional detachment, whether intentional or unintentional. To make the video more intense and intimate you want the interviewee looking directly at the camera. When the interviewee speaks directly to the camera it creates an instant connection with the viewer.
So how do remove the interviewer from the equation so that the interviewee looks directly at the viewer. The answer is an interrotron.
An Interrotron is basically two teleprompters, one for the interviewee and the other for the interviewer. Instead of the interviewee seeing a script, he or she will see the interviewer. With an interrotron the interviewee looks directly into the lens of the camera as opposed to looking off camera at the interviewer. The face-to-face interaction allows the interviewer to have a conversation with the interviewee just like the off axis interview.
The technique was first made popular by Errol Morris in the movie The Fog of War.
The result increases the comfort level between the subject and the interviewer. The interviewees responses seem warmer and more genuine as if they’re talking directly to the person watching the video.