Increase Your Organic Ranking With Search Engine Optimization
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via organic or algorithmic search results. The higher ranked on the search results page the more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. That does seem fair to a new website that would satisfy the searcher with more relevant content! Many studies point out that many users don’t even click beyond the first page. That’s why you need to make sure your website is optimized for search. So how do you get on the first page of results?
Keywords are important because the better you understand the words that people are using to find your products in your market the more you can use those same words in other forms of marketing. Keywords are the building blocks of any online marketing strategy and they also provide market intelligence and information to even help you with your off-line marketing.
Search engine optimization may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. They have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to searcher. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet searchers. This is true whether your site provides content, services, products, information, or just about anything else.
Search engine optimization is about building websites that are both people and search engine-friendly.
Many companies build website that look cool but they’re not optimized for search. At Mediapolis we do both at the same time. A few of the tasks that optimize your website for search include:
- Unique page titles, URLs and meta descriptions
- Using the keyword early and writing naturally with content that satisfies the searchers needs
- Using and optimizing images that use the keyword in the alt tag
- Optimized website structure and navigation including using outbound links
- Include short videos to increase on page “stickiness.”
These on-page factors can only help optimize your website to a certain point. That’s where off-page tactics can help you increase your SEO. These include Facebook, Twitter, blog posts or product review sites. Off-page tactics, also known as backlinks can be difficult to control, but they can play a bigger role.
SEO results are not immediate or final. Your ranking can go up or down on a weekly or even a daily basis. The process is ongoing and needs constant measuring and monitoring. Google’s job is to find relevant website results and the best you can do is to provide quality content that is easy to navigate.
Video has substantially higher click-through rates than plain text. A well produced video can establish trust with your audience more than any other medium. Consider producing a video for each page of your website to increase click-through rates and SEO.
Lastly, Google Adwords can help you buy your way to the top. Use a niche keyword to build traffic to your website.
Get started today. Contact us to learn how we can make your website optimized for search.
Minneapolis, MN 55412